Lucky Girl Syndrome campaign: model in a black hat looking back over her shoulder on a yacht

Brand & Art Direction

Lucky Girl Syndrome

Lucky Girl Syndrome is an e-book brand — but the brand's true identity and persona was not showing in their product/website designs and campaign photos. My job was to fix that.

ClientLucky Girl Syndrome

ScopeWebsite Redesign + Campaign Photography

DisciplineBranding / Art Direction / E-commerce

StatusLive

Website Design — Before & After

Same brand, same products — a completely different first impression.

Old Lucky Girl Syndrome website, full page

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Before

New Lucky Girl Syndrome website, full page, editorial photography

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After

Product Design — Before & After

Same six playbooks, repackaged as a library worth paying for.

How To Get Spoiled By Men

Before

New 'How To Get Spoiled By Men' ebook cover, cinematic photography

After

The Billionaire's Social Calendar

Before

New 'The Billionaire's Social Calendar' ebook cover, cinematic photography

After

Elite Online Dating

Before

New 'Elite Online Dating' ebook cover, cinematic photography

After

100 Places To Meet A Provider Man

Before

New '100 Places To Meet A Provider Man' ebook cover, cinematic photography

After

'The Billionaire's Social Calendar' paperback resting on a yacht cushion, ocean in the background

Lucky Girl Syndrome campaign: model reading 'The Billionaire's Social Calendar' on a yacht

Exclusive Summer Edition

Lifestyle shots that bring the brand's persona and client to life.

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Lucky Girl Syndrome campaign: model with pink sunglasses and a glass of wine

Lucky Girl Syndrome flat lay: beach tote, Byredo perfume, sunglasses and the 'How To Get Spoiled By Men' book in the sand

'Future trophy wife' cake with white roses and champagne glasses

'The Billionaire's Social Calendar' book styled at a polo match, under a white heel

Organic content and full editorial campaigns — all shot in-house.

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