A speculative capsule collab — Miu Miu's directional femininity meets New Balance's heritage runner, staged across a golden desert at sunset.

Campaign Art Direction Styling Social

Miu Miu × New Balance

ClientMiu Miu × New Balance (Speculative)
ScopeCampaign Concept
DisciplineArt Direction / Styling / Social
StatusConcept

Not affiliated with Miu Miu® or New Balance®. Independent concept by Isabella Taira.

Two houses that shouldn't work together — until they do.

Miu Miu's precision, rebellious femininity and directional runway logic set against New Balance's honest, heritage runner. The tension is the idea: a shoe built for pavement, completely at home on sand. Sun-worn skin, wind-blown hair, gold hardware catching the last light of a desert sunset.

The Campaign

Shot across a single golden hour — desert light, sun and suede.

Campaign model, desert backdrop
Campaign model silhouette against the sunset on a dune
Close-up of the Miu Miu x New Balance sneaker walking on sand
Campaign model side profile wearing Miu Miu sunglasses at sunset
Miu Miu x New Balance sneakers styled on a dune
Campaign model adjusting collar, desert backdrop

The Film

A short campaign film cut for social — tap to play with sound.

Sound on

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