A wellness supplement brand that felt desirable, lifestyle-driven and elevated — completely different from the clinical, pharmaceutical aesthetic dominating the category.
Creating Puraliv
The Vision
The client needed a wellness supplement brand that felt desirable, lifestyle-driven and elevated — completely different from the clinical, pharmaceutical aesthetic dominating the category.
The goal: make supplements feel like skincare. Make health feel like a ritual.
Strategy
I positioned Puraliv at the intersection of beauty, wellness and daily ritual — targeting aesthetically driven consumers who treat supplements as part of their self-care routine, not their medicine cabinet.
The visual language was inspired by luxury skincare and lifestyle editorials, not traditional health brands.
What I Did
Inspired by luxury skincare campaigns, lifestyle editorials and modern wellness culture.
Organic imagery — such as blueberries and natural light — reinforces the brand's connection to balance, nourishment and modern lifestyle habits.
What Changes When You Have a Strategy
Before: posting without direction, no clear positioning, an audience that wasn't converting. After: every decision guided by strategy — a visual identity that communicates premium before the customer reads a word.
Before
After
A product should tell a story.
My job is to define that story and turn it into a brand experience.
My Strategic Approach
Discover
Audience · Culture · Desire · Behavior
Define
Brand Voice · Positioning · Story · Values
Translate
Content · Experience · Identity · Community
Social Presence
Content built to feel native to the feed — editorial, aspirational, made to be tapped through like a story.
Instagram Stories